Case study

Beeble SwitchX — gym fight to sunrise (LinkedIn)

Early SwitchX study: a gym fight between two performers, reimagined as a sunrise showdown—rotoscoped walls, locked floors and pillars, and a generative cinema breakthrough. Original thread embedded from LinkedIn.

Client: VPX Lab Generative cinema

Context

The LinkedIn post and video are at the top of this page (if the embed does not load, open the post while signed in on LinkedIn).

This was one of our early Beeble SwitchX studies. We started with a fight in a gym between two performers (IMDb, Amy Johns — IMDb) and pushed the piece toward a sunrise showdown—same physicality and blocking, new world and light.

What made it hard

It is exceptionally difficult to get believable 3D tracking on a fight like this inside a typical video-to-video pipeline. Bodies accelerate, occlude each other, and smash the camera’s assumptions about smooth motion and clean planes.

How we approached it

By rotoscoping the walls while keeping the floors and pillars, we held the architecture we needed for spatial coherence and let the contact and interactivity of the fighters read truthfully in frame. That trade—carve what must move, lock what must stay—is where a generative pass starts to feel like cinema instead of a filter.

Outcome

SwitchX from Beeble AI handled the heavy lift in a way that felt like the real deal: not a one-click trick, but a path you can justify to a DP and a stunt team. We count this as an early groundbreaking moment in how we think about generative cinema and fight choreography on the volume.

← All case studies